Wednesday, November 4, 2015

WCW: Lauren Conrad

The hills are alive with the spirit of a mogul! Our #WCW is teenage reality star turned fashion and lifestyle icon Lauren Conrad. 

LC first appeared in the limelight on MTV's Laguna Beach: The Real Orange County in 2004 when she was only 18. From there, she starred in the spinoff The Hills. In that time, she attended Fashion Institute of Design and Merchandising and worked at Teen Vogue and Kelly Cutrone's PR firm People's Revolution.

 After her departure from the reality TV life, Lauren drove into the fashion world. Despite the lack of positive reaction to her first fashion collection, she got back up on her feet, took time to learn more about the industry, and came back stronger than before. She currently has a line available at Kohl's, and she has even collaborated with Disney for her collections.

Lauren has created a lifestyle brand for herself, even garnering comparisons to a modern Martha Stewart. Her personal blog features sections about fashion, beauty, fitness, crafts, cooking, literature, and more. LC has also published several books, including six novels and two lifestyle guides. Furthering the DIY and craft spirit, Lauren began The Little Market with one of her friends, which is a webstore specializing in handmade pieces from women of different cultures. In addition to giving women better opportunities, she is a strong advocate for motivating young people to vote.

We love LC's smart business sense, her passion, and her bubbly personality that makes her seem like she's everyone's best friend. We admire the empire she's built for herself before the age of 30, and we can't wait to see what she pursues next!

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